Hazel Glow
Lionheart Men's Eau De Parfum - Luxury Fragrance For Men
Lionheart Men's Eau De Parfum - Luxury Fragrance For Men
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Lionheart is a luxury men's fragrance of rare complexity and extraordinary depth — a bold, sophisticated oriental woody cologne for men that carries the quiet authority of a man who knows exactly who he is and needs nothing to prove it.
At the heart of Lionheart lies one of the most precious and storied ingredients in all of perfumery — kyara, described by master perfumers as the pinnacle of fragrant woods, a legendary ingredient worth several times its weight in gold and found only in a small region of Vietnam. Revered for centuries in Japanese incense tradition for its perfect balance of sweetness, spice, bitterness and transcendent depth, kyara is an ingredient that no other note in the fragrance world can replicate. In Lionheart, this extraordinary ingredient anchors a composition of breathtaking richness and surprising beauty — creating a men's fragrance that is as unexpected as it is unforgettable.
Lionheart opens with a bold, spiced declaration — black cardamom smoky and mysterious, ginger warm and vital, pink pepper sharp and luminous. This is an opening that commands immediate attention. As the spice settles, the heart of Lionheart reveals its most captivating secret — jasmine, orchid, water lily and rose unfurl in a lush, heady floral accord that in lesser hands might feel incongruous on a men's fragrance, but here feels entirely, powerfully right. This is the hallmark of the world's most coveted niche fragrances — the unexpected pairing of traditionally feminine florals with dark, masculine depth, creating a tension that is endlessly intriguing and utterly distinctive.
The base is where Lionheart reveals its full magnificence. Smooth leather, warm sandalwood, the deep sweet transcendence of kyara incense and the dark earthiness of patchouli rest on a foundation of black amber — rich, warm and luminously beautiful. This is a dry down that evolves continuously on the skin for hours, deepening and becoming more personal with every passing moment.
This cruelty-free vegan men's eau de parfum is thoughtfully handcrafted in the UK for the man who appreciates genuine rarity, unexpected beauty and the kind of luxury fragrance for men that cannot be categorised or compared — only experienced.
There are fragrances that follow convention. Lionheart rewrites it.
INGREDIENTS (FRAGRANCE NOTES): Top Notes: Black Cardamom · Ginger · Pink Pepper Heart Notes: Jasmine · Orchid · Water Lily · Rose Base Notes: Leather · Sandalwood · Kyara Incense · Patchouli · Black Amber
Scent Profile: Oriental Woody Floral Size: 30ml Eau de Parfum Formulation: Vegan · Cruelty-Free · Paraben-Free · Handcrafted in the UK
GOOD FOR:
✔ Men who love complex, layered fragrances that evolve throughout the day ✔ Those who appreciate niche and artisan perfumery — Lionheart is genuinely unlike anything on the high street ✔ Evening and occasion wear — the floral heart and dark amber base make this a fragrance of real presence and drama ✔ Gifting — birthdays, anniversaries, Christmas, Father's Day — for the man who is impossible to buy for ✔ Autumn and winter wearing — the dark amber, leather and kyara base comes alive in cooler temperatures ✔ Conscious consumers — 100% vegan, cruelty-free and paraben-free ✔ Men who love oriental, woody or dark floral fragrances with genuine depth and longevity ✔ The adventurous fragrance lover who wants something truly distinctive and conversation-worthy
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Ingredients
Alcohol Denat, Isopropyl Myristate,Propylene Glycol, Fragrance, Limonene, Linalool, Citronellol, Citral, Coumarin, Benzyl Benzoate, Geraniol
What does Lionheart smell like? Lionheart is a bold oriental woody fragrance with an unexpected and beautiful floral heart. It opens with black cardamom, ginger and pink pepper — spiced, warm and immediately arresting. The heart reveals jasmine, orchid, water lily and rose — lush and heady against a dark masculine backdrop. The base of leather, sandalwood, kyara incense, patchouli and black amber is deep, warm and enduring. Bold and spiced at first, increasingly rich and personal as it develops on the skin.
What is kyara incense and why is it special? Kyara is one of the rarest and most precious ingredients in all of perfumery — the highest and most revered classification of agarwood, found only in a small region of Vietnam. Worth several times its weight in gold, kyara has been prized for centuries in Japanese and Middle Eastern incense traditions for its extraordinary multi-layered scent profile — simultaneously sweet, spicy, resinous and deeply meditative. Master perfumers describe it as an ingredient with a perfect harmonic balance that no synthetic can replicate. In Lionheart, kyara incense adds a dimension of rare depth and spirituality that elevates the entire composition into something genuinely extraordinary.
Is Lionheart suitable for everyday wear? Lionheart is a statement fragrance most at home in the evening and during autumn and winter. For those who love bold, complex scents it works beautifully as a daily signature — apply to pulse points and allow the fragrance to unfold gradually throughout the day.
How long does Lionheart last? Exceptionally well. The leather, sandalwood, kyara, patchouli and black amber base notes are among the most tenacious in perfumery. As an Eau de Parfum, Lionheart is formulated for maximum longevity — expect the fragrance to continue developing and deepening on your skin for many hours after application.
Is Lionheart vegan and cruelty-free? Yes — completely. Every Hazel Glow fragrance is 100% vegan, cruelty-free and paraben-free. Lionheart contains no animal-derived ingredients whatsoever and is never tested on animals.
Why does Lionheart have floral notes — isn't it a men's fragrance? Absolutely — and this is precisely what makes Lionheart so distinctive. The world's most celebrated niche fragrances deliberately blend traditionally feminine floral notes with dark masculine depths, creating a tension that is endlessly fascinating and uniquely personal. The jasmine, orchid, water lily and rose at the heart of Lionheart don't soften it — they elevate it, adding a complexity and beauty that sets it apart from every conventional men's cologne on the market.
Can I layer Lionheart with matching body care? Yes — fragrance layering is at the heart of the Hazel Glow philosophy. Matching vegan body care for Lionheart is coming soon, allowing you to build your scent from shower to skin for extraordinary depth and longevity.
Is Lionheart available as a refill? Yes — Hazel Glow's eco-conscious perfume refill pouches allow you to refill your bottle rather than replace it, reducing packaging waste and saving money. The same premium formula, delivered sustainably.
What makes Lionheart different from other men's fragrances? Almost everything. Most men's fragrances on the high street are linear — they smell the same from first spray to dry down. Lionheart is a living fragrance — it opens with bold spice, reveals a surprising floral heart, and settles into a dark, complex base of leather, kyara and black amber that is entirely your own. It is handcrafted in the UK by a one-woman business, made with genuine passion and without compromise. There is nothing else quite like it.
Lionheart · Oriental Woody Floral
First impression: A bold, smoky burst of black cardamom and ginger with the sharp luminous edge of pink pepper. Commanding, warm and immediately intriguing.
As it settles: The heart opens to reveal something entirely unexpected — jasmine, orchid, water lily and rose unfurling in a lush, heady beauty against the dark spiced backdrop. This is the moment Lionheart surprises you. And delights you.
The dry down: Polished leather and warm sandalwood weave around the rare, transcendent depth of kyara incense and dark patchouli, resting on a foundation of black amber that glows warmly on the skin for hours. Deep, beautiful and entirely personal.
Mood: Quiet power · Unexpected beauty · Dark winter evenings
Best worn: Evening · Autumn · Winter · Occasions worth remembering
Longevity: Exceptional — leather, kyara and black amber last for hours
Sillage: Strong · A fragrance that enters a room and stays in the memory
If you love the unexpected — dark spice, lush florals and the ancient luxury of kyara incense wrapped in warm black amber — Lionheart was made for you.
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independent business, every order means the world to us.
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once dispatched are 2–4 working days for Royal Mail Tracked 48 and 1–2 working
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Apply to pulse points — wrists, neck, and the base of the throat — where body heat will gently warm the fragrance and help it bloom throughout the day.
For deeper, longer-lasting wear, spray onto your chest before dressing. The fabric holds the scent and releases it gradually as you move.
Allow it to dry naturally — do not rub your wrists together after applying, as this breaks down the top notes and disrupts the fragrance's natural development.
Layer for longevity — apply to freshly moisturised skin for a longer-lasting scent experience. Unscented body lotion works beautifully as a base.
Lionheart is a fragrance that evolves — give it time. The spiced cardamom and pink pepper opening will settle within 20–30 minutes to reveal the floral heart and, eventually, the deep kyara and black amber base. Each stage is worth experiencing.
Best worn in the evening, for occasions, or during the cooler autumn and winter months when the dark amber and leather base truly comes alive.